Today's the day Apple and Samsung are set to duke it out in trial, in what will be one of the largest patent cases in history. Apple is asking for $2.5 billion in damages, accusing Samsung of copying both the look at features of its iPhone and iPad, while Samsung lawyers have accused Apple of trying to "stifle legitimate competition and limit consumer choice to maintain its historically exorbitant profits."
One fun-fact twist in this epic battle is the extremely close provider/customer relationship that already exists between the two rivals. Samsung provides Apple with NAND flash memory, mobile processors and displays, as reported by the blog Slash Gear, and Apple is expected to pay Samsung approximately $11 billion by the end of the year.
Today's trial will begin by the selection of 10 jury members from the San Jose, Cal. area, and is expected to lasts for weeks. The judge for the case will be Lucy Koh of the U.S. District Court of Northern California.
A Few Case Facts:
- If Apple wins the case, the $2.5 billion price tag for damages, sales and lost profits would be the largest awarded in a patent violations case ever. (Washington Post)
- Apple will present design evidence that they think shows the extreme change in Samsung smartphone designs after the release of the iPhone. (CNN)
- Samsung will present evidence that the iPhone designs aren't original, and were actually inspired by designs from Sony (CNN, All Things D)
- The Samsung Galaxy Tab has already been pulled from shelves, from a previous injunction, in the U.S. and will only be allowed to return to the market if Samsung wins the case. (CNET)
And as this trial beings, it's no wonder Apple is extremely worried about Samsung's surge in the technology industry. The Korean Company has reported record-profits, up 48% from this time last year. The demand for the Android-based smartphones has helped bring in $4.5 billion from April to June (USA Today).
Samsung is currently the biggest tech company in the world based on its earnings.